Hi, I'm Ethan. A Freelance Photographer & Visual Storyteller helping brands and people tell their stories through powerful imagery.
About Me
As a seasoned freelance photographer based in the heart of Portland, Oregon, I specialize in transforming moments into captivating visual narratives.
With over ten years of experience, I bring a unique blend of artistic vision and technical expertise to every project.
Photography, for me, is about connection — between light and shadow, subject and viewer, and moments that often go unnoticed until they’re frozen in time. Whether it’s a cozy neighborhood café or a once-in-a-lifetime wedding, I bring curiosity, creativity, and care to every frame. I am dedicated to delivering stunning imagery that resonates.
Background & Education
➤ Studied Graphic Design at the Rhode Island School of Design (RISD)
➤ Graduated in 2015 and transitioned fully into photography
➤ Built a portfolio that blends artistic composition with authentic storytelling
➤ Assisted editorial photographers in New York, gaining experience in:
- Lighting and structural composition
-Understanding emotional undertones in imagery
Core Skills & Expertise
ONGOING WORK
SPECIALIZATIONS
I specialize in capturing stories through brand, lifestyle, and event photography. Whether I’m styling products for a small business, creating relaxed portraits, or documenting meaningful celebrations, I focus on genuine moments, thoughtful composition, and natural light to bring each subject to life.
Brand & Product Photography
Working closely with startups and small businesses, I help translate their brand identity into compelling visual narratives. From artisan coffee houses and farm-to-table delis to handmade jewelry boutiques and indie fashion labels, I create images that enhance online presence and customer connection.
Event Photography
From intimate weddings and baptisms to milestone birthdays and engagement parties, I specialize in unobtrusive coverage that highlights the emotion, energy, and joy of the occasion.
Lifestyle & Portrait Photography
I capture candid and styled portraits that reflect the unique personality of individuals, couples, and teams. Whether it's a rebranding shoot for a business owner or lifestyle content for social media, I tailor each session to feel relaxed, collaborative, and genuinely representative.
What My Clients Say
“Ethan has an incredible eye for detail and his ability to capture the essence of a moment is unmatched. I couldn't be happier with my portraits!”
“Working with Ethan was a fantastic experience. He made every moment feel natural, and the photos were absolutely stunning. Highly recommend!”
“Ethan went above and beyond for our event. His professionalism and creativity shone through, and we received countless compliments on the photos. Thank you, Ethan!”
“The product photos Ethan created were so editorial and clean. Our lookbook finally felt premium. He just gets light.”
“Professional, calm under pressure, and somehow everywhere at once. Ethan didn’t miss a beat during our big day.”
“Our café’s Instagram saw a huge engagement jump thanks to Ethan’s warm, authentic photos. He really understood our brand.”
Photography is more than pressing a shutter — it's about vision, planning, and instinct. Here’s how I bring stories to life, from concept to final image.
Got a project in mind? Whether it’s brand visuals, portraits, or a special event — I’d love to hear from you. Reach out anytime for bookings, collabs, or just to say hi.
Email: ethan@varelavisuals.com | Phone: (555) 555-1234 | Location: Portland, OR — available for travel